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About HAA

Houston Arts Alliance (HAA) is a public-private initiative that invests in Houston’s arts and cultural sector, advances Houston’s reputation as an arts and culture destination, and works to elevate the quality of life for all Houstonians through arts and culture.

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Get Involved

Looking for a way to lend a hand in Houston's arts and cultural community? There are many ways to champion the arts by way of Houston's local, public-private arts agency!

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Public Engagement

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Arts & Business Council

The Arts & Business Council of Greater Houston (ABC) creates and expands relationships between nonprofit arts/cultural organizations and the corporate community. Focused on leadership and volunteerism, programs of the ABC build stronger support for the arts and foster a knowledge-sharing culture within the Greater Houston community.

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Civic Art + Design

Creating public spaces for civic and cultural use requires artists, designers, architects and the community to collaborate. By actively fostering these partnerships, both public and private, Civic Art + Design initiates, manages and maintains civic artworks throughout Houston. It serves a vital role as catalyst for change that generates a culturally relevant and rich environment for residents and visitors alike.

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Folklife + Traditional Arts

The Folklife + Traditional Arts program focuses on promoting and presenting the lively cultural traditions of the nation’s fourth largest metropolitan area. The program works in the city’s diverse neighborhoods and communities to explore and highlight the contemporary traditions that make Houston one of the most vibrant urban landscapes in the United States.

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Houston Arts Alliance provides grants annually to over 220 arts and cultural organizations and artists through a competitive grant allocation process. As most of our funding comes from the City of Houston Hotel Occupancy Tax, grants are awarded for the encouragement, promotion, improvement and application of the arts to promote tourism and the convention and hotel industry.

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Programs + Services

Houston Arts Alliance provides voice and leadership through its support of arts organizations and individual artists with programs and services that help build and foster a vibrant and creative community—these programs and services help to ensure that the arts professionals’ creative contributions remain a vital part of community life across Houston and the region.

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Research to inform public policy, education, tourism and business leaders about the benefits of the arts and creative economies.

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Artist Opportunities


Deadline: Monday, May 16, 2016, 11:59 p.m. (CST)
Artist Commission: $7,500 per mural 
Eligibility: Open to all artists in the Greater Houston area. Priority is given to artists with a connection to the community in which the store resides.
Entry Fee: Free

Project Locations: 

  • 1920 W League City Pkwy, League City, TX
  • 14221 E Sam Houston Pkwy N, Houston, TX

PLEASE NOTE: Later in the year, an additional open call will be made for approximately four (4) more murals (to be placed in the Greater Houston area). 

1. Summary
Houston Arts Alliance (HAA), on behalf of The Kroger Company (Client), seeks local artists interested in creating large-scale indoor artwork. Selected artworks will have high visibility, be prominently displayed within Kroger stores, and use local references to evoke a creative, uplifting feeling that 1) encourages community and 2) celebrates the spirit of the neighborhood. There is no application fee to enter. Finalists will be chosen based on their work examples—and their connection to the community in which the store resides—as well as receive a $250 stipend for submitting a proposal. One of the finalists submitting a proposal will be chosen to create an artwork for each location. Payment to each selected Artist is $7,500.

The Kroger family of stores is excited to give local artists the opportunity to lend their talents in creating an uplifting store experience. The objective is to create a space that encourages community gathering and celebrates the spirit of the neighborhood. This year, their goal is to have an interior mural completed—by a local artist—within 65 of their new stores across the country. Additionally, Kroger hopes to continue this project, in their new stores, for many years to come. Kroger’s philanthropic goals include hunger/food insecurity; education; women’s and children’s health; service to military families; diversity; and the environment.

We aspire to offer an outstanding shopping experience that is Fresh and Friendly, while promoting Hospitality, Value, Convenience and Simplicity. These are the fundamental building blocks that we hope will inspire our customers to feel Proud, Rewarded, Appreciated, and Confident, and to know they are cared for.

Kroger values honesty, diversity, inclusion, integrity, respect and safety. The company aspires to create a safe store environment that is uplifting, welcoming and friendly and conveys a sense of connectedness to the communities within which we operate. We base every business decision on what we believe is best for our customers and our store associates.

2. Budget
From this Request for Qualifications (RFQ), up to three (3) finalists will be chosen per store. Each finalist will be paid $250 to develop a mural design. The commission for final artwork is $7,500 (inclusive of all materials, delivery, installation and the panels on which the mural will be painted on). 

3. Scope of Work
The artwork shall be safe, durable and of appropriate imagery for view by the public realm. The mural will be created off-site on a material to be determined by the Artist, in consultation with the Client and HAA. The selected artist will be expected to receive feedback from the Client on their design and integrate that feedback where necessary. 

Dimensions of the League City and Northeast Houston Mural: 12’-6”W x 5’H each.

4. Evaluation Criteria 

  • Artistic quality: Artists or artist-led teams of the highest artistic caliber, as demonstrated by examples of past work
  • Responsiveness: Letter of intent, proposal images and final work successfully address the overall goals of the project as well as the core values of the Client—including incorporating references to the area’s history or culture—engaging and inspiring the community
  • Project management ability: Applicant(s) demonstrate that the Artist or Artist-led team has the necessary capability to accomplish the project, and to create and deliver the work on schedule
  • Durability: Use durable materials that require minimum maintenance. The final work will be resistant to vandalism.

5. Eligibility

  • Artists living and working within the Greater Houston area are eligible.
  • Staff, board, advisory board, committee and immediate family members of HAA or The Kroger Company are ineligible.
  • Applicants not meeting all eligibility criteria will be withdrawn from consideration.

6. Application Requirements 

  1. Resume, no more than three pages.
  2. Letter of Intent, to include contact information, personal connection to the adjacent community (if any), and a description of how the Artist intends to meet the criteria listed above (1,500 words maximum).
  3. Work Examples: Up to ten (10) samples of previous work. Only JPEGs up to 5 MB will be accepted.
  4. Image List for all Work Examples, to include Artist name(s), title, date completed (as applicable), dimensions, and material/medium.
  5. Artists will be asked which store they are applying for.

All documents should be in (at least) 12-point font, single-spaced, with a minimum ½” margin. 

If selected, Artist(s) will be required to sign an agreement for the project, with HAA, and follow project guidelines. A sample agreement is available by request. Selected Artist(s) will be required to provide sample designs for up to two (2) artwork options for final selection and approval. 

7. Submission
To submit, visit

8. Timeline

  • Friday, April 29, 2016: RFQ released
  • Monday, May 16, 2016, 11:59 p.m. (CST): RFQ deadline
  • Wednesday, May 18, 2016: Finalist notification 
  • Friday, May 27, 2016: Final designs due 
  • Tuesday, May 31, 2016: Artist notification 
  • Friday, June 3, 2016: Contracting with HAA and Artist(s) is complete; Artist(s) and Client meet to review artwork and discuss feedback
  • Saturday, June 4 – Friday, June 24, 2016: Off-site creation of the League City mural
  • Saturday, June 4 – Friday, July 15, 2016: Off-site creation of the Northwest Houston mural
  • Monday & Tuesday, June 27 & 28, 2016: Installation of the League City mural
  • Wednesday, June 29: Opening Celebration for the League City Kroger 
  • Mid-July, 2016: Installation of the Northwest Houston mural
  • Monday, August 8, 2016: Opening Celebration for the Northeast Houston Kroger 

PLEASE NOTE: This schedule is subject to change.

Any questions pertaining to this RFQ should be submitted in writing—via email—no later than 5 p.m. (CST), Wednesday, May 11, 2016 to Required subject line: “Kroger Mural RFQ 2016.”


1. Summary
Houston Arts Alliance (HAA) and the City of Houston (City) support the community’s desire to place temporary works of art on City property. Each City department has discretion over temporary art within its jurisdiction and sole responsibility to review matters of safety. At the request of the City department, HAA will serve in an advisory capacity during the review process and recommend pieces for placement on their property. For projects proposed in the TxDOT right-of-way, please email for additional guidelines.

The City may permit temporary placement of artworks on City property for a period of time not to exceed 90 days, subject to the approval of the City department director having jurisdiction over the site upon which the art will be placed. The director may extend the temporary placement for two consecutive periods of time, not to exceed 90 days each, for a total of 270 days.

If the department determines that there is a safety issue, the organization or individual proposing the exhibition will be required to have an engineer’s seal. Drawings with an engineer’s seal will be required for artwork consisting of vertical structures over eight feet, surfaces subject to displacement by wind, structures requiring a foundation, sharp surfaces, and/or any other safety concern. These drawings can be submitted to HAA for review after the project has been approved.

The cost of the installation and de-installation of the artwork will be paid by the applicant. The artist or proposing organization is responsible for maintenance and any damage to the artwork during the time the artwork is on view. The applicant may also be required to pay a bond conditioned on the timely removal of the artwork.

2. Application Requirements

  1. Proposal letter (three-page maximum) including the following:
    -  Contact information from the proposing artist or organization;
    -  Artwork description including: title and year completed, artist name, artwork medium/material, dimensions and weight. For video, performance and time-based media, artwork duration is also requested;
    -  Specific location(s) of proposed installation;
    -  Installation plan - specify materials, equipment and utilities to be used;
    -  Site maintenance plan, specifying schedule and method of upkeep; and
    -  A detailed timetable covering artwork placement and removal, clearly addressing a commitment for its timely removal and plan to return its site to original condition.
  2. Photographic documentation of the artwork, showing all views. For new works, please include detailed drawings or renderings (Up to 10 images);
  3. Artist C.V. or resume (Up to three pages); and
  4. Drawings with an engineer’s seal will be required for artwork consisting of vertical structures over eight feet, surfaces subject to displacement by wind, structures requiring a foundation, sharp surfaces and/or any other safety concern.

All text documents should be at least 12 point font, single-spaced, with at least a ½” margin as Microsoft Word Documents (.doc) or Adobe PDF (.pdf). Images must be in JPEG/JPG format. All files must be readable using Microsoft Windows.

3. Application Submission
To complete the application form and submit your application requirements, visit

4. Submission Schedule
Application Deadlines: Bimonthly, approximately 2 weeks before an HAA Civic Art Committee (CAC) meeting
Committee Review: Bimonthly
Notifications of Review Results: Bimonthly
Upcoming Deadlines:

  • Thursday, March 31, 2016, 11:59 p.m. (To be reviewed at the April CAC meeting)
  • Thursday, June 9, 2016, 11:59 p.m. (To be reviewed at the June CAC meeting)

PLEASE NOTE: CAC meeting dates are subject to change.

5. Review Process

  1. Submit a proposal to HAA using the Submittable application.
  2. Proposals will be reviewed by the HAA CAC during their bi-monthly meeting. HAA will perform an aesthetic, content and material review of the proposal for the affected city department.
  3. Proposals which pass the review will be recommended to the affected City department or to TxDOT for installation.
  4. If the proposal is accepted by the affected City department, a release from the artist or sponsoring organization on a form approved by the City attorney will be required before installation can begin. If the director of the affected City department determines it advisable and requires it, a bond not to exceed $2,000.00 conditioned on the timely removal of the object shall be posted by the applicant.
  5. The affected City department can issue a permit to install and display the artwork for a period of 90 days, at its own discretion.
  6. The artist or proposing organization will remove the artwork after 90 days and will return the site to its original condition.

PLEASE NOTE: HAA approval DOES NOT guarantee approval by the City department. The affected City department has final discretion over temporary art in their jurisdiction.

For questions or more information regarding the Application for Temporary Placement of Art on City Property, email

July 16
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